The question of why a home isn’t selling is one of the most common questions I get.
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“Why isn’t my home selling?"
It’s one of the questions I get most frequently. Say your home has sat on the market for three or four months with no contract - why is that? One of the biggest things is poor home condition. If the house is cluttered or the windows are closed, it’s just not a good environment for a potential buyer to walk into and feel homey.
Likewise, badly-shot photography could be the cause. Photography is a huge part of real estate; some say up to 93% of buyers look at photos online before coming to a home. You need to be sure you work with an agent who has a photographer on staff or hires one. Too many Realtors take pictures with their phone. That’s great for selfies, but not for taking pictures of the biggest transaction of your life.
The third factor might be that you just hired the wrong agent. Maybe you just don’t get along or they aren’t advertising enough, or they took a lower commission just to get your business. A common problem here also is sometimes agents overprice your home just to make you happy - but all these things will end up costing you in the long run.
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Finally, one of the biggest issues that keeps a home from selling is incorrectly pricing the home. I know there are some situations where you have to get a certain amount of money to pay down the mortgage, but in the end, pricing the home competitively will save you a lot of time and grief, and get your home more looks. Offers will allow you to negotiate out correctly.
Pricing a home competitively will allow you to negotiate the price up.
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For more on a great pricing strategy, or more tips to help your home sell, give us a call. We’d love to help you out.
